campaigns

cameron

In 1995, Cameron (then Cooper Cameron) needed a communications firm that could help create and present a strong, cohesive message for investors, potential investors and employees. The oil and gas supplier was experiencing a time of growth, mergers, name changes and acquisitions. Its annual report was a primary vehicle to communicate these changes and promote more. It needed to be compelling and reflect Cameron's brand. John Manlove Marketing & Communications was brought in to help.

Over the next 15 years, Cameron has become one of the largest and most profitable suppliers in the energy market. JMMC has worked closely with the Investor Relations department to tell that story through annual. We have communicated a variety of themes and topics through a variety of designs.

There have been several notable milestones over the course of the relationship. In 2006, the company decided to change its name from Cooper Cameron to Cameron. It needed to communicate the important change without overshadowing recordsetting financial numbers. JMMC developed the creative theme "We Are..."; it brought significant attention to the new name without losing the opportunity to showcase sales, plans for the future and achievements in environmental responsibility. The annual was released along with other marketing pieces (like buttons) that echoed the theme.

In 2007, Cameron had yet another record year, thanks largely to rapidly growing business in other countries. The theme was self-evident: Cameron was everywhere...and right here." But to truly establish the company's worldly nature required something special. JMMC planned and implemented a world photography tour, with weeklong shoots in eight locations around the globe (including China, Brazil, Italy and the United States). It took nearly two months to complete, but the result was an incredible library of photography from four continents.

Given the incredible catalog of images, JMMC also designed and produced a complementary hardcover book documenting Cameron's worldwide presence. Cameron is using the book, "Discover Our World," as a special gift for partners, investors and employees.

elements

• Design and production of 15 consecutive annual reports that reflect fresh and compelling aspects of Cameron's
successful brand.
• Management and production of original photography and/or illustrations for each annual. Photos taken at various
Cameron facilities around the world.
• A 192-page hardcover book documenting Cameron's worldwide presence (and complementing the concurrent
annual report).
• Other complementary marketing pieces that coincided with annual reports; we've produced items that help the
annual resonate among stakeholders.

effect

• Throughout the relationship, Cameron has grown into a worldwide leader in the oil and gas industry. In 2010, it had more than $4.5 billion in annual revenue.

awards

• 2010 Honorable Mention for four-color annual report (American Advertising Federation - Houston)
• 2007 Gold Addy for four-color annual report (American Advertising Federation – Houston)
• 2007 Silver Addy for four-color annual report (American Advertising Federation District 10)
• 2005 Gold Addy for four-color annual report (American Advertising Federation – Houston)
• 2009 Gold Addy for Elements of Advertising - Color Photography (American Advertising Federation – Houston)
• 2009 Silver Addy for Elements of Advertising - Color Photography (American Advertising Federation – Houston)
• 2009 Silver Addy for Elements of Advertising - Photography Campaign (American Advertising Federation – Houston)
• 2009 Citation of Excellence for Elements of Advertising - Color Photography (American Advertising Federation – Houston)
• 2009 Gold Addy for Elements of Advertising - Photography Campaign (American Advertising Federation District 10)
• 2009 Gold Addy for Elements of Advertising - Color Photography (American Advertising Federation District 10)
• 2009 Silver Addy for Elements of Advertising - Color Photography (American Advertising Federation District 10)