olshan foundation solutions
Olshan Foundation Solutions has been repairing foundations since 1933. Today, Olshan offers a complete array of
innovative foundation technologies and resources that enable
them to provide many kinds of structural solutions:
• Foundation Repair, Basement and Crawl Space
Waterproofing, Wall Anchoring
• Exterior Water Management, Crawl Space Recovery and
• Under-Slab Plumbing
From one location in Houston, Texas, Olshan has expanded to
all parts of the US and is the nation's leading home structural
foundation repair company.
The combination of product and technology development,
a focus on service along with well planned and executed
marketing and advertising has fueled the company's growth
With the expansion into new markets and with new product
and service offerings, the brand has been refined to reflect the
elements that make Olshan unique among its competition. The
brand promise has historically been expressed through the Olshan
name and slogan.
JMMC was asked by Olshan to further the brand promise with a new slogan
and multi-media campaign that would reflect the brand value to its' target audience.
• Slogan- Never Fear…Olshan is Here!
• Series of :30 tv & radio spots
• Website redesign (OlshanFoundation.com)
• Location specific, geo-targeted landing page web sites
• Brochure and other print collateral
• 5-Part Marketing DVD
Since the new slogan and campaign have been in place, Olshan has provided information to JMMC that their lead
generation is up 15-20% from the previous year. Olshan continues to lead the nation in home structural foundation repair.