Port of Houston Authority Selects John Manlove Marketing for Rebranding Campaign.
John Manlove Marketing & Communications (JMMC) retained as advertising agency partner for the Port of Houston Authority.
Houston Texas, February 4, 2016 – JMMC has been retained as the advertising agency partner for one of the nations leading ports. The Port of Houston is 1st in foreign waterborne tonnage; 1st in U.S. imports; 1st in U.S. export tonnage. It is also the nation’s leading breakbulk port, handling 41 percent of project cargo at Gulf Coast ports.
JMMC will develop the strategic marketing and branding services for the Port of Houston Authority. JMMC will also be responsible for communication plans, provide creative, media services, event planning, print, outdoor advertising and account management.
“The Port of Houston has always been a part of my heritage, I have seen first hand the enormous economic impact the Port of Houston has consistently provided for our region. At our agency we search for clients that are driven to redefine their industries and the Port of Houston fits that definition on all levels. From my perspective it is an opportunity to create work that is inspirational and motivational for a well respected leader in the nation and the world,” said John Manlove, CEO.
Leah Manlove Howard, Vice President, said, “The Port of Houston is the number one port in the United States, on many levels. They took this competitive decision process very seriously and we are honored to be chosen as their partner and advertising agency.”
Stan Swigart, Director Marketing & External Communications for the Port has said they were very much impressed with the depth of experience JMMC has in marketing and the agency’s thorough understanding of creating strategic marketing and branding campaigns. He noted that the JMMC team brings an enormous amount of research expertise and senior level marketing acumen to our project.
About The Port of Houston Authority
As one of the world’s busiest ports, the Port of Houston is a large and vibrant component of the regional economy. A recent study says ship channel-related businesses contribute 1,174,567 jobs throughout Texas. This activity helped generate more than $264.9 billion in statewide economic impact. Additionally, more than $5 billion in state and local tax revenues are generated by business activities related to the port.
The Port of Houston has been instrumental in the City of Houston’s development as a center of international trade. It is home to a $15 billion petrochemical complex, the largest in the nation and second largest in the world. Carrier services on all major tradelanes link Houston to international markets around the globe.