creating influence
JMMC White Papers
At John Manlove Marketing & Communications, creating influence is what we do. “Creating Influence” is more than a mantra — it’s a thoroughly planned, strategically executed method of affecting the actions and opinions of your audience.
Whether it’s an everyday internal communication or a major announcement, our branding, creative advertising and integrated media solutions will influence all the right people.
The proof is in the process.
clarify
Clarify is the discovery process. A clear understanding of the vision and direction of our client along with their goals are essential to developing an effective, sustainable brand and a marketing strategy that promotes it. On our end, this means research. Our process includes, but is not limited to, competitive analyses, surveys, interviews with opinion leaders and target markets, and media research. A shared vision and common purpose will increase the effectiveness and overall impact of both your internal and external communications.
brand
Brand is the creative process. For a campaign or project to be successful, it must be built upon a unique creative identity, which is more than a logo. The brand is a visual expression and reflection of who the client is. It plays out in the look, feel and tone of every form of communication, from a business card to a website. To be effective, it must be authentic, distinctive, memorable and consistent. From the insight we gather in Clarify, we create a brand that speaks to the target market — it is one of the most important assets we create for clients.
reach
Reach is the strategic process. The key to effective communication is ensuring that your company's identity and messages are clearly and consistently in front of the target audience. With a strong brand to leverage, we develop a detailed plan for all types of activities. We find a balance between project objectives, timetable and budget, and we set communication goals over the life of the project. Wherever possible, we measure the success of our reach and use that information to strengthen our strategy.
