Author: Rhea Thomas

Video Game Streamers: The Hottest Influencers of 2019

As you probably know, influencer marketing is when someone with a broad online reach, contextual credibility and salesmanship promotes a product. Influencers come in many forms, but if you haven’t tapped into video game streamers yet, 2019 is the year

Posted in advertising

Top Tips for Marketing on the Largest Social Media Platforms: Facebook, Twitter & Instagram

There’s no denying social media’s impact on global connectivity and communication. You may have personal accounts on the three largest social media platforms – Facebook, Twitter and Instagram – but your business should have a presence as well. Here are

Posted in Marketing

The Importance of Working with a Relevant Marketing Agency

There’s no doubt that technology evolves rapidly. VHS tapes gave rise to DVDs, and Blockbuster bowed out when video streaming services took over. Just as media has shifted over the years, marketing agencies must change to match the new era

Posted in Marketing

How to Market Using Augmented Reality

You may be familiar with virtual reality (VR), but what about augmented reality (AR)? AR is the hottest new way to create an interactive customer experience. In most cases, a bulky video headset isn’t required – all consumers need to

Posted in Marketing

Fuel Your Marketing with 5G Speeds

It’s hard to imagine connecting 10 or even 100 times faster than 4G LTE, but this is the potential of 5G, the latest iteration of cell technology that is currently under development. 2019 will show us a glimpse of 5G’s

Posted in Marketing

3 Steps of the Media Buying Process

Is your paid media reaching the right audience in the right place at the right time? If not, you could be missing out on a large chunk of your deserved market share. The trick to getting your message out is

Posted in Marketing

Why You Should Maintain a Startup Mentality

Motivated, excited and purpose-driven – those are the characteristics of a startup company. Now, look at your own office. If you’ve been around for a while, chances are the work environment doesn’t resemble a startup anymore. It may have become

Posted in Culture

Storytelling: An Essential Marketing Tool

Every business owner wants profitable products and services. Statistics and qualifications can be persuasive, but they’re not inspiring. To make your business memorable and emotionally engaging, you must connect with your audience by crafting a story about your brand. Here

Posted in Marketing

Influencer Marketing: What is it, and How Can You Use It?

The practice of influencer marketing is nothing new. Think of an athlete featured in a sports drink commercial, an actress promoting a particular brand of makeup or a game show host thanking a fabric softener company at the start of

Posted in Marketing

How to Use Your Website and Email Campaigns to the Fullest

No marketing budget is infinite. That’s why many businesses turn to their inexpensive website and email campaigns to promote their products and services, and there’s nothing wrong with that! Here’s how to leverage these fundamental marketing tools to help you

Posted in Marketing