Author: Rhea Thomas

Word of Mouth – The Most Trusted Form of Advertising

In spite of advancements in digital marketing and an infinite number of ways to connect with your audience, the oldest and most basic form of marketing remains the most effective: word of mouth. Here’s why it’s so important for brands

Posted in advertising

The 10 Most Powerful Emotions to Use in Your Advertising

Many elements contribute to effective advertising, but if you can elicit an emotion from your audience, your message is more likely to stick with them, which could lead to a sale. Both positive and negative feelings can drive consumers to

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Less Talk, More Action Part 2: Delivering on Your Brand Promise

In part one of this series, we discussed the five building blocks of an effective brand promise. The next step is to deliver on that promise in a meaningful way by taking action. Here’s how to make sure your efforts

Posted in Marketing

Less Talk, More Action Part 1: Defining Your Brand Promise

Your brand is about more than just your name, logo, and tagline—it’s about standing for something. A strong brand evokes emotion and encourages people to connect with your business.  Your brand isn’t what you say it is—it’s what people perceive

Posted in Marketing

Do Brands Even Matter Anymore?

The mindset was once, “I’ve never heard of that company. I better go with a brand I recognize.” However, the Internet has added a new layer to the buying decision. Having a strong brand is always a good thing—it can

Posted in Marketing

4 FAQs About Hiring a Marketing Agency

When you’re focused on the hustle and bustle of running your business, it’s easy to neglect marketing. Even if you attempt to throw something together haphazardly, a disjointed approach is unlikely to help you reach your goals. Some business owners

Posted in Marketing

Video Game Streamers: The Hottest Influencers of 2019

As you probably know, influencer marketing is when someone with a broad online reach, contextual credibility and salesmanship promotes a product. Influencers come in many forms, but if you haven’t tapped into video game streamers yet, 2019 is the year

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Top Tips for Marketing on the Largest Social Media Platforms: Facebook, Twitter & Instagram

There’s no denying social media’s impact on global connectivity and communication. You may have personal accounts on the three largest social media platforms – Facebook, Twitter and Instagram – but your business should have a presence as well. Here are

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The Importance of Working with a Relevant Marketing Agency

There’s no doubt that technology evolves rapidly. VHS tapes gave rise to DVDs, and Blockbuster bowed out when video streaming services took over. Just as media has shifted over the years, marketing agencies must change to match the new era

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How to Market Using Augmented Reality

You may be familiar with virtual reality (VR), but what about augmented reality (AR)? AR is the hottest new way to create an interactive customer experience. In most cases, a bulky video headset isn’t required – all consumers need to

Posted in Marketing