Author: Rhea Thomas

3 Steps of the Media Buying Process

Is your paid media reaching the right audience in the right place at the right time? If not, you could be missing out on a large chunk of your deserved market share. The trick to getting your message out is

Posted in Marketing

Why You Should Maintain a Startup Mentality

Motivated, excited and purpose-driven – those are the characteristics of a startup company. Now, look at your own office. If you’ve been around for a while, chances are the work environment doesn’t resemble a startup anymore. It may have become

Posted in Culture

Storytelling: An Essential Marketing Tool

Every business owner wants profitable products and services. Statistics and qualifications can be persuasive, but they’re not inspiring. To make your business memorable and emotionally engaging, you must connect with your audience by crafting a story about your brand. Here

Posted in Marketing

Influencer Marketing: What is it, and How Can You Use It?

The practice of influencer marketing is nothing new. Think of an athlete featured in a sports drink commercial, an actress promoting a particular brand of makeup or a game show host thanking a fabric softener company at the start of

Posted in Marketing

How to Use Your Website and Email Campaigns to the Fullest

No marketing budget is infinite. That’s why many businesses turn to their inexpensive website and email campaigns to promote their products and services, and there’s nothing wrong with that! Here’s how to leverage these fundamental marketing tools to help you

Posted in Marketing

Benefits of In-App Advertising

People use their Smartphones to connect with friends and family, solve unexpected problems, and remain entertained during otherwise boring moments. These moments are when people turn to apps, which is your chance to advertise. In-app advertising is the fastest growing

Posted in advertising

6 Tips for Marketing to Generation Z

The youngest generation, born in 1990 or later, is known as Generation Z. These youngsters already comprise one-quarter of the US population and contribute billions of dollars to the economy. They’re tech-savvy, avid multitaskers and incredibly socially conscious. If you

Posted in Marketing

Putting the “Strategy” Back into Social Content Strategy

Social media managers are always on the lookout for the next big trend. As a result, far too many brands have lowered the bar on social content. Learn how to make a more significant impact by strategizing your social content

Posted in News

How to Make Your Brand More Instant

On-demand video rentals. Instantly buffered YouTube videos. Free two-day shipping. Grocery delivery in two hours or less. These are the expectations consumers have today. Smartphones with a continuous Internet connection fuels a growing craving, not only for access to instant

Posted in Culture

Pros and Cons of Working with a Marketing Agency

  Marketing is necessary to get the word out about your business, but should you keep this task in-house or hire a marketing agency? Consider the pros and cons of having an agency handle your marketing needs. Pros An increasing

Posted in News