Author: Rhea Thomas

6 Tips for Marketing to Generation Z

The youngest generation, born in 1990 or later, is known as Generation Z. These youngsters already comprise one-quarter of the US population and contribute billions of dollars to the economy. They’re tech-savvy, avid multitaskers and incredibly socially conscious. If you

Posted in Marketing

Putting the “Strategy” Back into Social Content Strategy

Social media managers are always on the lookout for the next big trend. As a result, far too many brands have lowered the bar on social content. Learn how to make a more significant impact by strategizing your social content

Posted in News

How to Make Your Brand More Instant

On-demand video rentals. Instantly buffered YouTube videos. Free two-day shipping. Grocery delivery in two hours or less. These are the expectations consumers have today. Smartphones with a continuous Internet connection fuels a growing craving, not only for access to instant

Posted in Culture

Pros and Cons of Working with a Marketing Agency

  Marketing is necessary to get the word out about your business, but should you keep this task in-house or hire a marketing agency? Consider the pros and cons of having an agency handle your marketing needs. Pros An increasing

Posted in News

Case Study – The Howard Hughes Corporation

The Howard Hughes Corporation (HHC) owns, manages and develops real estate for residential, commercial and mixed-use applications in 15 states across the US. John Manlove Marketing & Communications has been involved with marketing for HHC since 1999. Two of the

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How to Handle Ad Blocking

When you flip past the ads in a magazine, change the radio station to avoid hearing advertisements, or wait until a commercial break on TV to leave the room, you’re deliberately skipping ads. Today, technology makes it easier than ever

Posted in Thoughts

Brand Safety Tactics for Your Business

Are you taking the necessary precautions to protect your company? What can you do to stay brand-safe? Recognize your current risks. Contact your advertising partners and find out which websites and social content your ads are currently running against. If

Posted in News

4 Reasons Why Your Business Needs a Blog

In this digital age, just about every business has an online presence, from giant corporations to local corner stores. If you have a website and social media accounts, you’ve taken a significant step into the digital realm. Now, what about

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Why You Need Media Buying (and How an Agency Can Help)

If a tree falls in a forest, and there’s nobody around to hear it, does it make a sound? You could ask the same question about a witty advertisement that plays when no one is listening. This analogy should make

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Essentials for Strong Company Branding

Building a strong company brand in today’s connected world isn’t easy. It often feels as though everyone is watching your every move, from current and potential customers to employees to the news media. Failure to deliver a strong brand could

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