Author: Rhea Thomas

How to Handle Ad Blocking

When you flip past the ads in a magazine, change the radio station to avoid hearing advertisements, or wait until a commercial break on TV to leave the room, you’re deliberately skipping ads. Today, technology makes it easier than ever

Posted in Thoughts

Brand Safety Tactics for Your Business

Are you taking the necessary precautions to protect your company? What can you do to stay brand-safe? Recognize your current risks. Contact your advertising partners and find out which websites and social content your ads are currently running against. If

Posted in News

4 Reasons Why Your Business Needs a Blog

In this digital age, just about every business has an online presence, from giant corporations to local corner stores. If you have a website and social media accounts, you’ve taken a significant step into the digital realm. Now, what about

Posted in Thoughts Tagged with: , , , ,

Why You Need Media Buying (and How an Agency Can Help)

If a tree falls in a forest, and there’s nobody around to hear it, does it make a sound? You could ask the same question about a witty advertisement that plays when no one is listening. This analogy should make

Posted in Thoughts Tagged with: , , ,

Essentials for Strong Company Branding

Building a strong company brand in today’s connected world isn’t easy. It often feels as though everyone is watching your every move, from current and potential customers to employees to the news media. Failure to deliver a strong brand could

Posted in Thoughts Tagged with: , , , , ,

4 Reasons to Hire a Marketing Agency

As a business owner, you know that getting a company off the ground can be challenging. When you first started, you likely took on many roles – from receptionist to accountant to janitor – just to keep things running. Now

Posted in Thoughts Tagged with: , , , , , ,

Case Study – Galveston College

Galveston College is a community college on Galveston Island that serves approximately 2,300 students each semester. The school opened its doors in 1967 and is currently the number one ranking community college in Texas. Galveston College is known for being

Posted in Case Study Tagged with: , , , , , , , , ,

What You Need to Know about Facebook and Third-Party Targeting

At the end of March 2018, Facebook announced plans to phase out third-party targeting that helps advertisers reach relevant users on the hugely popular social media platform. If you market your products or services on Facebook, this could have a

Posted in News Tagged with: , , , , ,