Category: Marketing

JMMC Congratulates Galveston College for New Marketing Success

  – JMMC Congratulates Galveston College for New Marketing Success –   Galveston College located on Galveston Island by directive of the Board of Trustees initiated a drive to establish a branding and marketing campaign. The college was seeking to

Posted in Case Study, Marketing

Less Talk, More Action Part 2: Delivering on Your Brand Promise

In part one of this series, we discussed the five building blocks of an effective brand promise. The next step is to deliver on that promise in a meaningful way by taking action. Here’s how to make sure your efforts

Posted in Marketing

Less Talk, More Action Part 1: Defining Your Brand Promise

Your brand is about more than just your name, logo, and tagline—it’s about standing for something. A strong brand evokes emotion and encourages people to connect with your business.  Your brand isn’t what you say it is—it’s what people perceive

Posted in Marketing

Video Technology Could Be Your Next Avenue For Advertising

At John Manlove Marketing and Communications we have the technology to introduce a business’s new products to its customers. Employees and customers can be informed about improvements within the company through instructional videos of new products. Gain credibility through interviewing

Posted in Marketing Tagged with: , , , ,

Do Brands Even Matter Anymore?

The mindset was once, “I’ve never heard of that company. I better go with a brand I recognize.” However, the Internet has added a new layer to the buying decision. Having a strong brand is always a good thing—it can

Posted in Marketing

4 FAQs About Hiring a Marketing Agency

When you’re focused on the hustle and bustle of running your business, it’s easy to neglect marketing. Even if you attempt to throw something together haphazardly, a disjointed approach is unlikely to help you reach your goals. Some business owners

Posted in Marketing

Top Tips for Marketing on the Largest Social Media Platforms: Facebook, Twitter & Instagram

There’s no denying social media’s impact on global connectivity and communication. You may have personal accounts on the three largest social media platforms – Facebook, Twitter and Instagram – but your business should have a presence as well. Here are

Posted in Marketing

The Importance of Working with a Relevant Marketing Agency

There’s no doubt that technology evolves rapidly. VHS tapes gave rise to DVDs, and Blockbuster bowed out when video streaming services took over. Just as media has shifted over the years, marketing agencies must change to match the new era

Posted in Marketing

How to Market Using Augmented Reality

You may be familiar with virtual reality (VR), but what about augmented reality (AR)? AR is the hottest new way to create an interactive customer experience. In most cases, a bulky video headset isn’t required – all consumers need to

Posted in Marketing

Fuel Your Marketing with 5G Speeds

It’s hard to imagine connecting 10 or even 100 times faster than 4G LTE, but this is the potential of 5G, the latest iteration of cell technology that is currently under development. 2019 will show us a glimpse of 5G’s

Posted in Marketing