Category: Marketing

Retaining an Ad Agency More Important Than Ever

Many marketers whether Business to Business (B2B) or Business to Consumer (B2C) at some point ask the question, should I hire an ad agency to help us achieve our business objectives. The answer is YES and here is why. The

Posted in Marketing

Emoji’s Can Improve Your Marketing Efforts

So maybe the Egyptian’s had it right all along with their ancient hieroglyphs, which was a combination of logo graphics and other elements. In our modern culture, we seemed to be returning to this ancient method of communication in the

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JMMC Congratulates Galveston College for New Marketing Success

  – JMMC Congratulates Galveston College for New Marketing Success –   Galveston College located on Galveston Island by directive of the Board of Trustees initiated a drive to establish a branding and marketing campaign. The college was seeking to

Posted in Case Study, Marketing

Less Talk, More Action Part 2: Delivering on Your Brand Promise

In part one of this series, we discussed the five building blocks of an effective brand promise. The next step is to deliver on that promise in a meaningful way by taking action. Here’s how to make sure your efforts

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Less Talk, More Action Part 1: Defining Your Brand Promise

Your brand is about more than just your name, logo, and tagline—it’s about standing for something. A strong brand evokes emotion and encourages people to connect with your business.  Your brand isn’t what you say it is—it’s what people perceive

Posted in Marketing

Video Technology Could Be Your Next Avenue For Advertising

At John Manlove Marketing and Communications we have the technology to introduce a business’s new products to its customers. Employees and customers can be informed about improvements within the company through instructional videos of new products. Gain credibility through interviewing

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Do Brands Even Matter Anymore?

The mindset was once, “I’ve never heard of that company. I better go with a brand I recognize.” However, the Internet has added a new layer to the buying decision. Having a strong brand is always a good thing—it can

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4 FAQs About Hiring a Marketing Agency

When you’re focused on the hustle and bustle of running your business, it’s easy to neglect marketing. Even if you attempt to throw something together haphazardly, a disjointed approach is unlikely to help you reach your goals. Some business owners

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Top Tips for Marketing on the Largest Social Media Platforms: Facebook, Twitter & Instagram

There’s no denying social media’s impact on global connectivity and communication. You may have personal accounts on the three largest social media platforms – Facebook, Twitter and Instagram – but your business should have a presence as well. Here are

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The Importance of Working with a Relevant Marketing Agency

There’s no doubt that technology evolves rapidly. VHS tapes gave rise to DVDs, and Blockbuster bowed out when video streaming services took over. Just as media has shifted over the years, marketing agencies must change to match the new era

Posted in Marketing