Category: Marketing

Influencer Marketing: What is it, and How Can You Use It?

The practice of influencer marketing is nothing new. Think of an athlete featured in a sports drink commercial, an actress promoting a particular brand of makeup or a game show host thanking a fabric softener company at the start of

Posted in Marketing

How to Use Your Website and Email Campaigns to the Fullest

No marketing budget is infinite. That’s why many businesses turn to their inexpensive website and email campaigns to promote their products and services, and there’s nothing wrong with that! Here’s how to leverage these fundamental marketing tools to help you

Posted in Marketing

6 Tips for Marketing to Generation Z

The youngest generation, born in 1990 or later, is known as Generation Z. These youngsters already comprise one-quarter of the US population and contribute billions of dollars to the economy. They’re tech-savvy, avid multitaskers and incredibly socially conscious. If you

Posted in Marketing