Category: Marketing

Video Technology Could Be Your Next Avenue For Advertising

At John Manlove Marketing and Communications we have the technology to introduce a business’s new products to its customers. Employees and customers can be informed about improvements within the company through instructional videos of new products. Gain credibility through interviewing

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Top Tips for Marketing on the Largest Social Media Platforms: Facebook, Twitter & Instagram

There’s no denying social media’s impact on global connectivity and communication. You may have personal accounts on the three largest social media platforms – Facebook, Twitter and Instagram – but your business should have a presence as well. Here are

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The Importance of Working with a Relevant Marketing Agency

There’s no doubt that technology evolves rapidly. VHS tapes gave rise to DVDs, and Blockbuster bowed out when video streaming services took over. Just as media has shifted over the years, marketing agencies must change to match the new era

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How to Market Using Augmented Reality

You may be familiar with virtual reality (VR), but what about augmented reality (AR)? AR is the hottest new way to create an interactive customer experience. In most cases, a bulky video headset isn’t required – all consumers need to

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Fuel Your Marketing with 5G Speeds

It’s hard to imagine connecting 10 or even 100 times faster than 4G LTE, but this is the potential of 5G, the latest iteration of cell technology that is currently under development. 2019 will show us a glimpse of 5G’s

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3 Steps of the Media Buying Process

Is your paid media reaching the right audience in the right place at the right time? If not, you could be missing out on a large chunk of your deserved market share. The trick to getting your message out is

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Storytelling: An Essential Marketing Tool

Every business owner wants profitable products and services. Statistics and qualifications can be persuasive, but they’re not inspiring. To make your business memorable and emotionally engaging, you must connect with your audience by crafting a story about your brand. Here

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Influencer Marketing: What is it, and How Can You Use It?

The practice of influencer marketing is nothing new. Think of an athlete featured in a sports drink commercial, an actress promoting a particular brand of makeup or a game show host thanking a fabric softener company at the start of

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How to Use Your Website and Email Campaigns to the Fullest

No marketing budget is infinite. That’s why many businesses turn to their inexpensive website and email campaigns to promote their products and services, and there’s nothing wrong with that! Here’s how to leverage these fundamental marketing tools to help you

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6 Tips for Marketing to Generation Z

The youngest generation, born in 1990 or later, is known as Generation Z. These youngsters already comprise one-quarter of the US population and contribute billions of dollars to the economy. They’re tech-savvy, avid multitaskers and incredibly socially conscious. If you

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