Category: Thoughts

How to Handle Ad Blocking

When you flip past the ads in a magazine, change the radio station to avoid hearing advertisements, or wait until a commercial break on TV to leave the room, you’re deliberately skipping ads. Today, technology makes it easier than ever

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American Advertising Federation – Houston Chooses John Manlove as Chairman-Elect

Houston Texas, July 2018 – John Manlove, CEO and President of John Manlove Marketing & Communications, was elected to serve as Chairman-Elect of  Houston’s American Advertising Federation. The mission of  Houston Advertising Federation (AAF-H) is to advance the advertising profession

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4 Reasons Why Your Business Needs a Blog

In this digital age, just about every business has an online presence, from giant corporations to local corner stores. If you have a website and social media accounts, you’ve taken a significant step into the digital realm. Now, what about

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Why You Need Media Buying (and How an Agency Can Help)

If a tree falls in a forest, and there’s nobody around to hear it, does it make a sound? You could ask the same question about a witty advertisement that plays when no one is listening. This analogy should make

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Essentials for Strong Company Branding

Building a strong company brand in today’s connected world isn’t easy. It often feels as though everyone is watching your every move, from current and potential customers to employees to the news media. Failure to deliver a strong brand could

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4 Reasons to Hire a Marketing Agency

As a business owner, you know that getting a company off the ground can be challenging. When you first started, you likely took on many roles – from receptionist to accountant to janitor – just to keep things running. Now

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Top Down Inside Out Branding

5-3-17 Most businesses start out with a unique idea, a spark of creativity and then ultimately end up a copy of some other company they encountered along the way.  This evolution ultimately ends up in the sad cycle of “me

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For Branding Choose Your Words Wisely

The Advertising world is a world of words. Think about it, brands are created in the mind, but to get inside in the mind requires words, artfully selected words, words that create a specific image in the mind. These words

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Sponsored Content A Digital Advertorial

As brands attempt to create an online competitive advantage they are turning to some established advertising methods taken from the print-media world. In the online environment having your message go “viral” is considered an award-winning achievement of digital marketing. With

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JOHN MANLOVE MARKETING & COMMUNICATIONS IS PART OF THE 12%ERS

The news show 60 Minutes recently produced a short documentary on Tabasco, the hot legendary pepper sauce company now in its fifth generation, which makes them a very rare breed. Tabasco has beat-the-odds of passing a business on from one

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