by Madison Henry | Jun 12, 2018 | Thoughts
Building a strong company brand in today’s connected world isn’t easy. It often feels as though everyone is watching your every move, from current and potential customers to employees to the news media. Failure to deliver a strong brand could make your company fall...
by Madison Henry | May 30, 2018 | Thoughts
As a business owner, you know that getting a company off the ground can be challenging. When you first started, you likely took on many roles – from receptionist to accountant to janitor – just to keep things running. Now that your business has taken off, you may...
by Madison Henry | May 3, 2017 | Culture, Thoughts
5-3-17 Most businesses start out with a unique idea, a spark of creativity and then ultimately end up a copy of some other company they encountered along the way. This evolution ultimately ends up in the sad cycle of “me too” marketing in a sea of “me...
by Aaron Baxter | Nov 30, 2015 | Thoughts
The Advertising world is a world of words. Think about it, brands are created in the mind, but to get inside in the mind requires words, artfully selected words, words that create a specific image in the mind. These words can then be represented with imagery that...
by Aaron Baxter | Nov 30, 2015 | Thoughts
As brands attempt to create an online competitive advantage they are turning to some established advertising methods taken from the print-media world. In the online environment having your message go “viral” is considered an award-winning achievement of digital...
by Aaron Baxter | Nov 30, 2015 | Thoughts
The news show 60 Minutes recently produced a short documentary on Tabasco, the hot legendary pepper sauce company now in its fifth generation, which makes them a very rare breed. Tabasco has beat-the-odds of passing a business on from one generation to the next, not...
