– JMMC Congratulates Galveston College for New Marketing Success –
Galveston College located on Galveston Island by directive of the Board of Trustees initiated a drive to establish a branding and marketing campaign. The college was seeking to increase brand awareness and the community awareness of the services the College provided.
The campaign included research, a revised logo, complete new brand identity, brand standards development, strong social media push, PR, new collateral materials, website creative, billboards and print media. The campaign has been received extremely well and has provided an identifiable brand image in the market area. For more information visit our past post.
But more importantly, here is what the client has to say about the campaign.
Thanks to you and your company for assisting Galveston College in ‘finding its way’ through the marketing/outreach maze. We appreciate you first, leading our board of regents in a work shop that helped us critically assess our existing image and how our target audience might view us, both good and bad. The follow up survey you conducted of the surrounding community was much needed and allowed us to quantify some of our impressions. Most importantly, your guidance has helped us improve our Island image and raise the level of awareness among our target population. Our outreach/marketing efforts are now on a positive trajectory and able to make better use of our limited resources as we move the college forward.
Immediate Past Chair
Board of Regents | Galveston College