Do Brands Even Matter Anymore?

The mindset was once, “I’ve never heard of that company. I better go with a brand I recognize.” However, the Internet has added a new layer to the buying decision. Having a strong brand is always a good thing—it can

Posted in Marketing

John Manlove Marketing & Communications, LLC and Stratus Public Relations, LLC announce Joint Venture

– Combined companies to be full-service communications and public relations firm for local and international organizations – HOUSTON, Texas, April 23, 2019 – John Manlove Marketing & Communications, LLC (JMMC) and Stratus Public Relations, LLC join forces. The Joint Venture, effective immediately, will

Posted in News

4 FAQs About Hiring a Marketing Agency

When you’re focused on the hustle and bustle of running your business, it’s easy to neglect marketing. Even if you attempt to throw something together haphazardly, a disjointed approach is unlikely to help you reach your goals. Some business owners

Posted in Marketing

Video Game Streamers: The Hottest Influencers of 2019

As you probably know, influencer marketing is when someone with a broad online reach, contextual credibility and salesmanship promotes a product. Influencers come in many forms, but if you haven’t tapped into video game streamers yet, 2019 is the year

Posted in advertising

Top Tips for Marketing on the Largest Social Media Platforms: Facebook, Twitter & Instagram

There’s no denying social media’s impact on global connectivity and communication. You may have personal accounts on the three largest social media platforms – Facebook, Twitter and Instagram – but your business should have a presence as well. Here are

Posted in Marketing

The Importance of Working with a Relevant Marketing Agency

There’s no doubt that technology evolves rapidly. VHS tapes gave rise to DVDs, and Blockbuster bowed out when video streaming services took over. Just as media has shifted over the years, marketing agencies must change to match the new era

Posted in Marketing

How to Market Using Augmented Reality

You may be familiar with virtual reality (VR), but what about augmented reality (AR)? AR is the hottest new way to create an interactive customer experience. In most cases, a bulky video headset isn’t required – all consumers need to

Posted in Marketing

Fuel Your Marketing with 5G Speeds

It’s hard to imagine connecting 10 or even 100 times faster than 4G LTE, but this is the potential of 5G, the latest iteration of cell technology that is currently under development. 2019 will show us a glimpse of 5G’s

Posted in Marketing

3 Steps of the Media Buying Process

Is your paid media reaching the right audience in the right place at the right time? If not, you could be missing out on a large chunk of your deserved market share. The trick to getting your message out is

Posted in Marketing

Why You Should Maintain a Startup Mentality

Motivated, excited and purpose-driven – those are the characteristics of a startup company. Now, look at your own office. If you’ve been around for a while, chances are the work environment doesn’t resemble a startup anymore. It may have become

Posted in Culture