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Government Affairs

Monthly Round Up May

Want to keep up with what’s happening this month in the news? Here is our roundup of the most relevant articles of the month.  GOOGLE PREPARES PRIVACY TOOLS TO RESTRICT TRACKING ON WEB (May 6, 2019) According to the Wall Street Journal,...
Government Affairs

Monthly Round Up April

Want to see what’s been happening recently in the news? YOUTUBE ATTEMPTS TO EARN BACK TRUST OF ADVERTISERS (February 28, 2019) YouTube has updated its eligibility requirement for monetization. Following a string of brand safety controversies. They are pledging to implement...
Marketing

Do Brands Even Matter Anymore?

The mindset was once, “I’ve never heard of that company. I better go with a brand I recognize.” However, the Internet has added a new layer to the buying decision. Having a strong brand is always a good thing—it can...